Marketing Commons^™

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

Mango Exports From Western Australia, Peter Johnson, John Gallagher, Terry Hill

Journal of the Department of Agriculture, Western Australia, Series 4

The Department of Agriculture has been at the forefront in developing a mango industry in Western Australia.

In Camarvon, the Department is concentrating on developing an export industry, while in the Ord River Irrigation Area trials have identified suitable domestic and export varieties for that environment.

The effect of planting density, hedging and pruning techniques on yield is being examined. Research has also started on identifying superior selections of the Kensington Pride variety, the most commercially important variety in Australia. The aim is to improve fruit quality, bearing reliability, and to extend the production season..

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Development Of Redglobe Table Grapes For Export, Ian Cameron

Journal of the Department of Agriculture, Western Australia, Series 4

Exports wereonce a major outlet for the Western Australian table grape industry.

Over the last 20 years however, exports have fallen from 500 to 00 tonnes per year, despite an increase in the area planted to table grapes and an increase on overseas demand for our produce.

By 1993 less than 3 per cent of the table grapes produced in the State were exported.

The introduction of Redglobe, a new table grape varietyy from California, is expected to increase the export of table grapes from Western Australia to 1000t by 1997, when the variety will represent 90 per cent of …

A Tale Of Two Ladies : Pink Lady And Sundowner, John Cripps, Eleanor Melvin-Carter

Journal of the Department of Agriculture, Western Australia, Series 4

It is five years since the first Western Australianbred Pink Lady and Sundowner apples were sold on the local market. In that time, these crisp, sweet flavoursome apples have become top-selling, premium fruit.

The story is no different overseas. Trial shipments to London, Taiwan and Singapore have indicated a big demand for the unique Pink Lady apple - far more than Western Australia can presently supply.

One million fruiting Pink Lady apple trees are needed to meet anticipated export sales. Today, there are only 100,000 trees in the ground, of which about half are bearing fruit.

New high quality apple …

The Banana Industry At Carnarvon, John Roger Burt

Journal of the Department of Agriculture, Western Australia, Series 4

In viewing the semi-arid conditions of the West Gascoyne, visitors are surprised to see a thriving banana industry at the mouth of the Gascoyne River, 930 kilometres north of Perth. The natural vegetation in the plantation area consists mainly of stunted gums, low acacia scrub and salt bush.

Despite the adverse climatic conditions, the average yields of Carnarvon bananas are double those of banana areas in other states.

Stone Fruit Regulations, W J. Hart

Journal of the Department of Agriculture, Western Australia, Series 4

Stone fruit grading regulations were introduced for the first time recently to keep small, green or badly blemished fruit off the market. This type of fruit is always in poor demand and can spoil the prices obtained for better lines of fruit by creating the impression of heavy supplies.

Local Marketing Of Citrus Fruits, K T. Whitely

Journal of the Department of Agriculture, Western Australia, Series 4

CITRUS fruits are always popular on the local market but recently supplies from South Australia have made the market a very competitive one.

The situation demands the marketing of high quality citrus from growers in Western Australia.

The need to harvest the bulk of the Navel orange crop over a rather limited period and the resultant tendency for oversupply during that time also necessitates high standards of presentation to maintain firm prices.

Carton Packs For Granny Smith Apples, J S. Bloomfield

Journal of the Department of Agriculture, Western Australia, Series 4

THE demand for bruise-free apples by overseas buyers has been mainly responsible for the development of fibre board cartons as export apple containers.

The Half Dump For Easier And Better Fruit Packing, J S. Bloomfield

Journal of the Department of Agriculture, Western Australia, Series 4

ONE of the first cases used for the marketing of citrus fruit in Western Australia was the "flat bushel," which is similar in size to the "long bushel" used extensively for pears in Victoria.

In a bulletin on fruit packing and the marketing and exporting of fruit issued in 1915, the fiat box was illustrated and recommended as a suitable container for the local market.

This case was superseded by the "dump" case when the Harvey area came into production about the beginning of World War I.

Banana Packing And Waxing, J A F Lawson

Journal of the Department of Agriculture, Western Australia, Series 4

IN 1955, representatives of the Carnarvon banana growers approached the North- West Branch of the Department of Agriculture with the suggestion that tests be made concerning the value of waxing bananas prior to consignment.

It was claimed at the time by the Director of Horticulture of the Queensland Department that, by means of wax dipping, bananas had been transported from Northern Queensland to Brisbane, ripened artificially, and then returned to Northern Queensland for sale in the middle of summer, whereas the undipped fruit arrived completely unsaleable.