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Full-Text Articles in Marketing
The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu
The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu
Perspectives@SMU
Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward
Luxury Branding For Asia, Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial