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Full-Text Articles in Marketing
The Brand Supremacy, Singapore Management University
The Brand Supremacy, Singapore Management University
Perspectives@SMU
Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success
How To Nurture A Successful Start-Up, Singapore Management University
How To Nurture A Successful Start-Up, Singapore Management University
Perspectives@SMU
Sir Terry Matthews calls himself "the most persistent S.O.B. you'll ever meet in your life". That persistence has made him a billionaire. He distills four decades of entrepreneurial wisdom down to three points: finding the right team; hire a retired auditor; and insist on quarterly reports.