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Full-Text Articles in Marketing
Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard
Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard
Marriott Student Review
Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.
An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff
An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff
Marriott Student Review
The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Marriott Student Review
This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.