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Full-Text Articles in Marketing

Optimization Of East Med Service Of Zim, Yuntao Xie Aug 2015

Optimization Of East Med Service Of Zim, Yuntao Xie

World Maritime University Dissertations

No abstract provided.


Ports’ Business Strategy Annalysis During The Post Financial Crisis : The Suggestion To Shanghai Port, Guangting Feng Aug 2015

Ports’ Business Strategy Annalysis During The Post Financial Crisis : The Suggestion To Shanghai Port, Guangting Feng

World Maritime University Dissertations

No abstract provided.


Dalian Port Transformation Development Strategy Research, Weiyuan Huang Aug 2015

Dalian Port Transformation Development Strategy Research, Weiyuan Huang

World Maritime University Dissertations

No abstract provided.


Research On Market Analysis Of Special Break-Bulk Cargo, Shuangshuang Jiang Aug 2015

Research On Market Analysis Of Special Break-Bulk Cargo, Shuangshuang Jiang

World Maritime University Dissertations

No abstract provided.


Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong Aug 2015

Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong

World Maritime University Dissertations

No abstract provided.


Arctic Northern Sea Route Prospects, Obstacles & Chinese Stance, Amit Sanwal Aug 2015

Arctic Northern Sea Route Prospects, Obstacles & Chinese Stance, Amit Sanwal

World Maritime University Dissertations

No abstract provided.


Research On The Vertical Integration Of Ports And Shipping Enterprises : Viewpoint From The Shipping Lines, Jin Zhang Aug 2015

Research On The Vertical Integration Of Ports And Shipping Enterprises : Viewpoint From The Shipping Lines, Jin Zhang

World Maritime University Dissertations

No abstract provided.


Development Strategy For Shanghai Port Under Shanghai Free Trade Zone, Xiaowen Jiang Aug 2015

Development Strategy For Shanghai Port Under Shanghai Free Trade Zone, Xiaowen Jiang

World Maritime University Dissertations

No abstract provided.


Empirical Research Of The Chinese Coastal Coal Freight Index Derivatives Hedging Effectiveness, Zhong Ren Aug 2015

Empirical Research Of The Chinese Coastal Coal Freight Index Derivatives Hedging Effectiveness, Zhong Ren

World Maritime University Dissertations

No abstract provided.


2015 Ijbe Front Matter, Tamra Connor Apr 2015

2015 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony Feb 2015

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …