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Articles 1 - 18 of 18
Full-Text Articles in Marketing
Market Research: How To Keep And Gain Customers, Chris Mccall
Market Research: How To Keep And Gain Customers, Chris Mccall
Symposium of Student Scholars
Customer-centered market research is essential to the creation and management of successful marketing campaigns. A company that understands their customers will be able to provide those customers with products and services that fit their needs better than the competition, and ultimately increase profits. My research focuses on a database containing customer information for a telecommunications company called Telco. Within this research, I will focus on a number of customer attributes including demographics, services provided, payment methods, contract lengths, monthly charges, and tenure with the company. Considering how these attributes relate to one another will give me a better understanding of …
Dole Foods Distribution Center Near Chicago, Illinois: A Site Suitability Analysis, Corey Frye
Dole Foods Distribution Center Near Chicago, Illinois: A Site Suitability Analysis, Corey Frye
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Chicago, Illinois as providing a sufficient number of customers to warrant a new and sustainable Dole Foods Distribution Center. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …
Site Suitability Analysis Of A Brewery Supply Outlet Near Tampa, Florida, Ethan Hartman, Hunter Wolfe
Site Suitability Analysis Of A Brewery Supply Outlet Near Tampa, Florida, Ethan Hartman, Hunter Wolfe
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tampa, FL as providing a sufficient number of customers to warrant a new and sustainable beer brewing supply retail outlet. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …
A Site Suitability Analysis Of A Tattoo Art School In Tallahassee, Florida, Gianni Mccrea, Andre Kimble
A Site Suitability Analysis Of A Tattoo Art School In Tallahassee, Florida, Gianni Mccrea, Andre Kimble
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tallahassee, Florida as providing a sufficient number of customers to warrant a new and sustainable Tattoo Art School. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …
Developing An Investment Consulting Firm Near Denver, Colorado: A Site-Suitability Analysis, Caiman Moore, Matthew Studenic
Developing An Investment Consulting Firm Near Denver, Colorado: A Site-Suitability Analysis, Caiman Moore, Matthew Studenic
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Denver, Colorado as providing a sufficient number of customers to warrant a new and sustainable Investment Consulting Firm. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …
A New Vegetarian Restaurant In Detroit, Michigan: A Site-Suitability Analysis, John Politowicz
A New Vegetarian Restaurant In Detroit, Michigan: A Site-Suitability Analysis, John Politowicz
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Detroit, Michigan as providing a sufficient number of customers to warrant a new and sustainable vegetarian restaurant. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …
A Site Suitability Analysis Of A Book Store/Coffee Shop In Seattle, Washington, Hannah Paul, Jennifer Hahn
A Site Suitability Analysis Of A Book Store/Coffee Shop In Seattle, Washington, Hannah Paul, Jennifer Hahn
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, WA as providing a sufficient number of customers to warrant a new and sustainable used book store/ coffee shop. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …
Creating A New Amazon Warehouse/Distribution Center Near Miami, Florida: A Site-Suitability Analysis, Daniel Unruh, Cameron Veto
Creating A New Amazon Warehouse/Distribution Center Near Miami, Florida: A Site-Suitability Analysis, Daniel Unruh, Cameron Veto
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Miami, FL as providing a sufficient number of customers to warrant a new and sustainable Amazon Warehouse. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …
A Site-Suitability Analysis For A New Interstate Highway Rest Area Near Ft. Meyers, Florida, Krue Thwaits
A Site-Suitability Analysis For A New Interstate Highway Rest Area Near Ft. Meyers, Florida, Krue Thwaits
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Ft. Meyers, Florida as providing a sufficient number of customers to warrant a new and sustainable interstate highway rest area. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …
A Site-Suitability Analysis Of An Indoor Snow Ski Park Near Harrisburg, Pennsylvania, Ethan Falsone, Austin White
A Site-Suitability Analysis Of An Indoor Snow Ski Park Near Harrisburg, Pennsylvania, Ethan Falsone, Austin White
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Harrisburg, Pennsylvania as providing a sufficient number of customers to warrant a new and sustainable Indoor Snow Ski Slope. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …
Identifying Appropriate Strategies To Sell Tesla Automobiles In Ohio, Trever Maughmer
Identifying Appropriate Strategies To Sell Tesla Automobiles In Ohio, Trever Maughmer
ONU Student Research Colloquium
Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project …
A Site-Suitability Analysis Of A Mannequin Production Facility Near Seattle, Washington, Tyler Smith
A Site-Suitability Analysis Of A Mannequin Production Facility Near Seattle, Washington, Tyler Smith
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, Washington as providing a sufficient number of customers to warrant a new and sustainable mannequin production facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …
Developing A New Paintball Facility In New Orleans, Louisiana, Jevon Taylor, Justin Taylor
Developing A New Paintball Facility In New Orleans, Louisiana, Jevon Taylor, Justin Taylor
ONU Student Research Colloquium
This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around New Orleans, Louisiana as providing a sufficient number of customers to warrant a new and sustainable paintball facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Scholar Week 2016 - present
Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.