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Articles 1 - 9 of 9
Full-Text Articles in Marketing
Fasten: An Iot Platform For Supply Chain Management In A Covid-19 Pandemic Scenario, Fernando Lemos, Thays Do Nascimento, Gustavo Dalmarco
Fasten: An Iot Platform For Supply Chain Management In A Covid-19 Pandemic Scenario, Fernando Lemos, Thays Do Nascimento, Gustavo Dalmarco
Markets, Globalization & Development Review
This paper points out the major disruptions caused by the COVID-19 pandemic. It proposes an automated Internet-of-Things (IoT) based manufacturing and supply chain system, termed FASTEN, that can deal with such severe disruptions.
Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu
Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu
Markets, Globalization & Development Review
No abstract provided.
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen
Markets, Globalization & Development Review
No abstract provided.
How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga
How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga
Markets, Globalization & Development Review
This paper clarifies how design thinking is applied at the research and development stage in the Japanese electronics industry through the Survey on Research Activities of Private Firms by the Ministry of Education, Culture, Sports, Science and Technology. Specifically, three questions are explored. Firstly, to what extent are the companies utilizing design thinking at the research and development stage? Secondly, which aspects of design thinking are they focusing on? Thirdly, is there a difference in how design thinking is used in different product fields? The paper concludes that the utilization degree of design thinking is generally not so high. Especially, …
#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda
#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda
Senior Honors Projects
Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …
Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf
Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf
Senior Honors Projects
The University of Rhode Island’s chapter of the American Marketing Association (AMA) has progressively grown as a student run organization throughout the past decade. During this period, the leadership team faced the challenge of engaging members and transitioning smoothly from year to year. These two issues were linked to the chapter organizational structure and the leadership transition processes, respectively. In order to improve and become competitive on a national level with other AMA collegiate chapters and marketing degree programs, it is important to continuously reevaluate the chapter’s strategy. This research aims to seek best practices that can be applied for …
The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak
The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak
Senior Honors Projects
Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident in …
Gerald Davis, The Vanishing American Corporation (2016), James R. Blair
Gerald Davis, The Vanishing American Corporation (2016), James R. Blair
Markets, Globalization & Development Review
No abstract provided.
Cars For A Cause, Lauren Pagani
Cars For A Cause, Lauren Pagani
Senior Honors Projects
Cars for a Cause is a car show, ranging from modern European, Japanese, muscle, track-ready and a variety of other cars, which is intended to raise money for the charitable organization, The Alzheimer’s Association, which helps to find a cure for Alzheimer’s and Dementia. According to The Alzheimer’s Association, approximately 5.3 million Americans are affected by this disease making it the sixth leading cause of death in the United States. By hosting an event tied to this horrific disease that affects a large number of individuals and their families, the hope is to generate a larger crowd of event-goers that …