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Articles 1 - 9 of 9
Full-Text Articles in Marketing
Antecedents And Consequences Of Channel Alienation: An Empirical Investigation Within Franchised Channels Of Distribution, Ivan Lapuka
USF Tampa Graduate Theses and Dissertations
Investigating an important overlooked phase of interorganizational relationship evolution, which is currently hypothesized to progress through five stages of awareness, exploration, expansion, commitment, and dissolution, this dissertation proposes that in the long road between commitment and dissolution, the quintessential interfirm relationship is likely to be characterized by aprolonged period of relationship alienation, which then becomes the immediate precursor to the dissolution stage.
The dissertation utilizes social learning theory, behavior constraint theory, and alienation theory to explain apathetic behaviors of franchisees. The principal proposition is that certain characteristics of the franchise system’s operating environment inadvertently condition franchisee estrangement and failure, and …
Shorts, Roberta (Fa 520), Manuscripts & Folklife Archives
Shorts, Roberta (Fa 520), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 520. Material collected by Roberta Shorts for a Western Kentucky University folk studies class. Included are recordings and fieldnotes for interviews with six individuals on personal experience narratives, ghost stories, and jokes and photographs, fieldnotes, and a PowerPoint presentation on material culture and of a 2004 String Cheese Incident concert at the Louisville Palace Theatre in Louisville, Kentucky.
Redefining Green: The Green Marketing Dilemma And Redirecting Our Actions With Purpose, Amberley Gutscher
Redefining Green: The Green Marketing Dilemma And Redirecting Our Actions With Purpose, Amberley Gutscher
Honors Capstone Projects and Theses
No abstract provided.
Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France
Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France
Search the General Manuscript Collection Finding Aids
Description:
In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is the original packaging of "Clover Leaf Chocolate Peppermints," produced by T. A. Huston & Co.
Size of Collection:
0.25 ft.
Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France
Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France
Search the General Manuscript Collection Finding Aids
Description:
In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.
Date Range:
ca. 1912
Size of Collection:
0.25 ft.
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.
Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.
Branding America: Patriotic Products And Consumerism After September 11th, Lori Bindig, M. Bosau
Branding America: Patriotic Products And Consumerism After September 11th, Lori Bindig, M. Bosau
Communication, Media & The Arts Faculty Publications
Post-9/11 culture provided an opportunity for companies to rebrand themselves and their products as American. In doing so, they supported the president’s directive to consume, gave Americans a concrete way to express their support for their country, and made a tidy profit in the process.
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
Library Faculty Publications
Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …
Ua1e Wku Memorabilia Collection, Wku Archives
Ua1e Wku Memorabilia Collection, Wku Archives
WKU Archives Collection Inventories
Memorabilia has been donated by and collected from various sources. Many of the earliest artifacts have come into the WKU Archives with no surviving documentation. This record group has not been completely described, and will be added to as more artifacts and items make their way into the WKU Archives. Most of the items in the collection are for exhibit purposes only. Images may be requested from the WKU Archivist. Items may be pulled for researchers by prior appointment.