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Full-Text Articles in Marketing
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Undergraduate Honors Theses
As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …
Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes
Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes
Q2S Enhancing Pedagogy
In this course and over the entire quarter you will be involved in a group project, which explores and aims to solve a real design and communication problem. As times have changed and the face of art and design has changed so has our perception of what art and design are, as well (and most importantly to you, “where do I fit in, and what skill sets will I need to be successful in this new creative workforce?) Three new studies show that the skills wanted by employers in the design related fields involve not only the hard skills like …