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Articles 1 - 9 of 9
Full-Text Articles in Marketing
What Interactive Web Features Are Most Used, Travis Tyler
What Interactive Web Features Are Most Used, Travis Tyler
Experiential Learning Projects
The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, …
Fast Fashion From A Buddhist Perspective, Elizabeth Mclaughlin
Fast Fashion From A Buddhist Perspective, Elizabeth Mclaughlin
HON499 projects
The connection between Buddhism and fast fashion is not immediately apparent, nor is it a particularly well-researched area. However, the topic of consumption underlies both topics, relating to each in markedly different ways. Buddhist precepts outline practices of mindful and sustainable consumption within limited means; fast fashion fosters consumption on a massive, global scale. The work of Ernst Friedrich Schumacher, a man with a career in economics that was aided by great concern for the survival and success of humankind, offers clarity to the conversation about Buddhism and fast fashion. He pioneered the field of Buddhist economics, which seeks to …
Artisan Tea Project Re-Brand, Alyssa J. Tong
Artisan Tea Project Re-Brand, Alyssa J. Tong
Graphic Communication
Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood
Undergraduate Honors Theses
As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …
Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs
Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs
Masters Theses
For a young child, parents are the “no one” and “everyone” that Saint Augustine spoke of. Providing a positive example through action is important but shaping their moral compass by reflecting on their life experiences is equally important. Stated succinctly, reflective discourse is an interactive conversation between parent and child where the parent guides one’s children through recent life experiences, viewed through a specific lens. By reviewing logic driven and emotional responses, the positive and negative consequences to their behavior, and the people involved, parents can aid their children as they shape their definition of right and wrong. By reviewing …
Nonprofit Social Media Internships: A Handbook, Allison M. Laroy
Nonprofit Social Media Internships: A Handbook, Allison M. Laroy
The Cardinal Edge
This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on …
Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek
Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Advancements in technology and ease of use of online shopping via phone applications (apps) and subscription services have fundamentally changed how consumers shop. Now more than ever, consumers are turning to time-saving technological tools that are subscription services. Subscription services provide a multitude of benefits to consumers and contribute to collaborative consumption in nearly every product and service category from coffee to apparel. To investigate beauty and lifestyle subscription services and collaborative consumption this study will utilize a mixed methods convergent design to analyze user experience including price sensitivity, subscription service apps and ease of use. Anticipated contributions to the …
Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan
Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan
Subsistence Marketplaces
Subsistence Marketplaces: Journal, Knowledge-Practice Portal and Organization
Sasah Experiential Learning Opportunities: Western Heads East And The Iconoclast Collective, Jade Rozal
Sasah Experiential Learning Opportunities: Western Heads East And The Iconoclast Collective, Jade Rozal
SASAH 4th Year Capstone and Other Projects: Publications
The first part of this report discusses my time as a remote intern during Summer 2020 for the Tanzanian organization, MikonoYetu. MikonoYetu is an NGO that seeks to promote the empowerment and economic independence of young girls, and my team and I were tasked were creating and designing their live website. This internship was supervised by Western Heads East, who also tasked my team with reviewing and suggesting changes for their current website. While completing this remote internship during the beginning of the COVID-19 pandemic brought many challenges, my team and I were able to fulfill our deliverables and learn …