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Full-Text Articles in Marketing

What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey Aug 2019

What Packaging Designs And Marketing Strategies Are Common To High-End Cosmetic Brands Sold In Stores, Such As Sephora?, Taylor Hickey

The Journal of Purdue Undergraduate Research

No abstract provided.


Thinging : Powerful Objects., Tammy M. Burke May 2019

Thinging : Powerful Objects., Tammy M. Burke

Electronic Theses and Dissertations

The works in "Thinging” are inspired by desire, the genuine and the false, systems of real and perceived values, the quest for immortality, the allure of things, our use of them to make ourselves, and imagining pasts and futures via objects. The following concepts are threaded through the work: cathexis, ritual as a value builder, collections, hoarding, display, object history, exchange, use, and sign values, and vibrant materiality. At the heart of my investigation is the quest to examine the origins of object power, and by what measures it can be evaluated: value from belief, market value, and something perhaps …


Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker Jan 2019

Vinyl Advertisement In The Uni Bookstore Windows, Emma Wilker

Honors Program Theses

At my initial meeting with my client representative we discussed his interest in a perforated vinyl advertisement. We met at the UNI Bookstore so I could see these windows in person. The UNI Bookstore windows are divided into sections by thick bars. There are equalsized divisions vertically while horizontally they are divided into three sections: a large middle section and smaller top and bottom sections. He envisioned perforated vinyl on the middle sections of the windows, possibly all of the north facing windows and half of the east facing ones.