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Articles 1 - 15 of 15
Full-Text Articles in Marketing
Touch By Angels Café Rebrand, Hailey Choi
Touch By Angels Café Rebrand, Hailey Choi
Graphic Communication
Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …
Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini
Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini
Graphic Communication
The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.
Dunites Wine Company: Digital Redesign, Alexandra Messner
Dunites Wine Company: Digital Redesign, Alexandra Messner
Graphic Communication
This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.
The High Tide Inn Rebrand, Caroline Turnbull
The High Tide Inn Rebrand, Caroline Turnbull
Graphic Communication
For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Visionaire Branding Company, Toni Joy Forsythe
Visionaire Branding Company, Toni Joy Forsythe
Graphic Communication
It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.
Branding The Cal Poly Transfer Center, Ryann Joy Swift
Branding The Cal Poly Transfer Center, Ryann Joy Swift
Graphic Communication
The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …
E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau
E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau
Graphic Communication
MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …
Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez
Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez
Graphic Communication
Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.
Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla
Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla
Graphic Communication
The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.
Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.
Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock
Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock
Graphic Communication
Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”
For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …
Artisan Tea Project Re-Brand, Alyssa J. Tong
Artisan Tea Project Re-Brand, Alyssa J. Tong
Graphic Communication
Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.
Trends Within Craft Beer Packaging, Aurelia See
Trends Within Craft Beer Packaging, Aurelia See
Graphic Communication
While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …
The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich
The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich
Graphic Communication
The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …
The Quincy Brand, Jessica Pelton
The Quincy Brand, Jessica Pelton
Graphic Communication
The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.