Marketing Commons^™

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Market Hours Survey : A Report For The Metropolitan Market Trust, Ian Longson, Mark Boyd, Ross Kingwell

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Questionnaires were sent to growers, buyers, transporters and market tenants. A low response rate from growers and buyers is interpreted as indicating the changes to market hours made by the Trust in winter 1983 were largely a non issue. Failure to respond can be interpreted as a positive reaction or ambivalence to the issue. Of those responding 89 per cent of growers and 55 per cent of buyers said the changes had no effect on their business. Transporters and market tenants were divided as to whether the changes had affected them and whether they were an improvement or not. On …

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

The Outlook For Barley, P J. Hackett, E. J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

World production of barley in 1968 was 4,107 million bushels—an increase of 7 per cent, on the previous year.

Further increases are estimated for the 1969 season, especially in Canada and France. World production is expected to be 3 per cent, higher than in 1968.

Preparation Of Vegetables For Market, James P. Fallon

Journal of the Department of Agriculture, Western Australia, Series 4

PROFITS in commercial vegetable growing depend as much on proper harvesting, handling and marketing as on good production practices.

Many gardeners who are experts as producers are perhaps not so expert in presenting their produce in a manner which will command the most favourable return.