Marketing Commons^™

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

The Outlook For Barley, P J. Hackett, E. J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

World production of barley in 1968 was 4,107 million bushels—an increase of 7 per cent, on the previous year.

Further increases are estimated for the 1969 season, especially in Canada and France. World production is expected to be 3 per cent, higher than in 1968.

Agriculture In Western Australia. 3. The Economic Potential Of The Wongan-Ballidu Shire. Part 1, G D. Oliver, A. W. Hogstrom

Journal of the Department of Agriculture, Western Australia, Series 4

IN West Australian agriculture there is a considerable "backlog" of information available to farmers which is not being used in practical farming. This, of course, is true of agricultural industries anywhere in the world.

This "backlog" results in a big difference in productivity between the best farms and the "average" farms in each district.

This article is a simple economic study of the potential of one shire of Western Australia.

The Economic Potential Of The Wongan-Ballidu Shire. Part 2. Costs And Returns, G D. Oliver, A. W. Hogstrom

Journal of the Department of Agriculture, Western Australia, Series 4

THE potential of the Wongan-Ballidu Shire to produce increased quantities of grain, wool, sheep and meat up to the year 2,000 was estimated and discussed in the first part of this article (see last issue).

In this second and final part the financial returns likely to accrue to the shire and the individual farmers as a result of these increases are discussed.

Preparation Of Vegetables For Market, James P. Fallon

Journal of the Department of Agriculture, Western Australia, Series 4

PROFITS in commercial vegetable growing depend as much on proper harvesting, handling and marketing as on good production practices.

Many gardeners who are experts as producers are perhaps not so expert in presenting their produce in a manner which will command the most favourable return.