Marketing Commons^™

Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek

Vasja Roblek

Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the …

Shu Hosts Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.

Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.

Yasha SazmandAsfaranjan

The paper aims to analyze the exported food data of the United States in order to forecast the future of the export. The export data were collected from export.gov. The U.S. export data on more than forty destination countries, six products, for a period of ten years were collected and analyzed. The shift-share analysis was employed in data analysis. The study was carried out based on the export figures of food products namely, food and kindred products, grain and oilseed milling products, starch and vegetable fats and oils, meat products (except poultry), dairy products and poultry, prepared or preserved. The …

Shu To Present Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University’s John F. Welch College of Business (WCOB) will present “Digital Marketing Evening” on Wednesday, May 1, 2013. The evening will consist of a conversation with an impressive panel of digital marketing practitioners who will talk about the practice of digital marketing in their respective industries. Panelists will be: Brian Cohen, executive vice president and general manager, E-Tailing Solutions; Clay Cowan, vice president of global digital, Starwood Hotels & Resorts; Andrew Markowitz, global digital marketing director at GE; Joshua Nafman, senior digital brand manager at PepsiCo .

How To Achieve Customer Knowledge Retention., Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Patriotism For Profit And Persuasion: The Trademark, Free Speech, And Governance Problems With Protection Of Governmental Marks In The United States, Malla Pollack

Malla Pollack

“Governmental marks” are words or phrases which involve the identity of a social group that is partly defined in terms of its citizenship in a government-institution. The power to name a social group (especially one from which exit is difficult) confers enormous power over the group’s members. Legally classifying such words as trademarks commodifies them, increasing the namer’s power: both by giving the word monetary value and by providing the mark-holder with the legal right to prevent others from manipulating the word’s meaning.

Destination marketing employing governmental marks has become ubiquitous. The municipal governments of both New York City and …

Special Edition Of Journal Of Business Ethics, Marilynn P. Fleckenstein Ph.D., Patrick Flanagan, Victoria Shoaf Ph.D., Patricia Werhane Ph.D.

Patrick Flanagan

DePaul University hosted the 14th Annual International Conference Promoting Business Ethics, at The Standard Club in Chicago, November 1–3, 2007. Academic and business leaders came together to explore the important ethical issues facing the business community in the twenty-first century. The articles in this special volume of The Journal of Business Ethics have been selected from the many presentations at this conference. Sponsored annually by the Vincentian Universities in the United States (DePaul University, in Chicago, Illinois; Niagara University in Niagara Falls, NY; and St. John’s University in Queens, NY) this conference promotes the mission of St. Vincent DePaul, the …

Special Edition Of Journal Of Business Ethics, Patrick Flanagan, Marilynn P. Fleckenstein Ph.D., Victoria Shoaf Ph.D., Patricia Werhane Ph.D.

Patrick Flanagan

The articles in this special volume of Journal of Business Ethics have been selected from the many presentations at this conference and represent a cross section of the topics and issues covered at the Vincentian Business Ethics Conference at the Manhattan campus of St. John's University in the fall of 2009. Sponsored annually by the Vincentian universities in the United States (DePaul University, in Chicago, Illinois; Niagara University in Niagara Falls, NY; and St. John’s University in Queens, NY), this conference promotes the mission of St. Vincent DePaul, the seventeenth-century Roman Catholic saint who serves as the patron of these …

Special Edition Of Journal Of Business Ethics, Patrick Flanagan, Marilynn P. Fleckenstein Ph.D., Patrick D. Primeaux Ph.D., Victoria Shoaf Ph.D., Patricia Werhane Ph.D.

Patrick Flanagan

Niagara Falls, New York was home to the 13th Annual Vincentian International Conference Promoting Business Ethics sponsored by DePaul University (Chicago, IL), Niagara University (Niagara, NY), and St. John’s University (New York, NY), the three American universities sponsored by the Congregation of the Mission (the Vincentians). Conferences in the past had specific themes and corresponding paper presentations focused on a particular topic. This one intentionally did not have a central organizing subject matter to allow for greater diversity. Leaders from the academic and corporate sectors, representing 30 countries, submitted excellent papers on a broad range of ethical issues. This rich …

More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Posters : Art & Advertising, Stephen S. Holden

Stephen S Holden

Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence …

Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu

Anca C. Micu

Interview of Dr. Anca Micu which took place at the 2006 Consumer Engagement Conference, held at The Crowne Plaza in New York City from September 27 to 28 2006, and was broadcast on the official blog covering the event.

Considering The Evidence, No Wonder The Court Upheld Canada's Regulation Of Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Export Ads Are Extremely Expert, Eh?, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Μετάφραση - Επιμέλεια Ελληνικής Έκδοσης, Yanni D. Afthinos

Yanni D Afthinos

No abstract provided.

A Premiere Example Of The Illusion Of Harm Reduction Cigarettes In The 1990s, Richard W. Pollay

Richard W. Pollay

No abstract provided.

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Youth And Concerned Smokers: Evidence From Canadian Tobacco Industry Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Exposing Mr. Butts: Tricks Of The Trade: Discoveries And Disclosures In The Tobacco Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

The Unscientific Perspective Of The Tobacco Industry Research Committee [1954], Richard W. Pollay

Richard W. Pollay

No abstract provided.

Bah, Humbug!, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Hacks, Flacks And Counter-Attacks: Cigarette Advertising, Sponsored Research And Controversies, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay

Richard W. Pollay

No abstract provided.

The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay

Richard W. Pollay

No abstract provided.

How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Below The Belt Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.