Management Sciences and Quantitative Methods Commons^™

Evaluating Effectiveness Of Employee Attraction Strategies, Gregory Doane

Honors Projects in Management

This project deals with the effectiveness of attraction strategies, specifically those utilized by corporate accounting firms at Bryant University. The primary concern of the research was to identify various aspects that influence the recruitment of college students and ultimately share this knowledge with the companies, subsequently rendering the recruitment process more efficient for everyone involved. In order to accomplish this task, several methods of data collection were used including surveys of companies, surveys of students, interviews, and participant observation. This data was then organized and analyzed to determine the strategies each firm engaged in, the effect of those strategies, and …