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Management Sciences and Quantitative Methods Commons™
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Management Department Faculty Journal Articles
New product introduction; product development; supply chain; sub-process connections
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Full-Text Articles in Management Sciences and Quantitative Methods
Connecting Product Development And Supply Chain Sub-Processes To Improve New Product Introductions: The Impact Of Connection Intensity And Timing, Dirk J. Primus, Euthemia Stavrulaki
Connecting Product Development And Supply Chain Sub-Processes To Improve New Product Introductions: The Impact Of Connection Intensity And Timing, Dirk J. Primus, Euthemia Stavrulaki
Management Department Faculty Journal Articles
This study examines the intersections between Product Development (PD) and the Supply Chain (SC) and their impact on the performance of New Product Introductions (NPI). We employ a PD/SC interface that consists of multiple viable sub-process connections and explore conjectures from past research that (a) only a selected number of such connections may be necessary and (b) that some may be more valuable than others. We use survey data of new product introduction projects from a wide range of industries to test the conjectures. Based on a comparative analysis of PD/SC sub-process connection intensities, we detect five dyads and two …