Management Sciences and Quantitative Methods Commons^™

Behavioral Biases, Financial Literacy, And Investment Decision: A Case Of Individual Investors In Pakistan, Arslan Saleem, Muhammad Usman, Zahid Bashir

Business Review

This research dives into the interesting world of investment choices and analyses the influence that behavioural biases and financial literacy play in the process. The study uncovers the direct impact of behavioural biases such as anchoring, optimism bias, and loss aversion on investment decisions by using primary data from individual investors in the Lahore region. These individuals participated in the study. According to the findings of the study, having a solid understanding of finance can help mitigate the effects of cognitive biases and lessen the toll they take on investment choices. The study underscores the necessity for future research on …