Management Sciences and Quantitative Methods Commons^™

Connecting Big Data With Big Decisions: Ideas For Synthesizing Analytics And Decision Analysis, Jeffrey Keisler

Management Science and Information Systems Faculty Publication Series

This paper describes an approach to connect decision analysis models with outputs of analytic methods applied to various types of big data. Decision analysis models focus on issues of concern to a decision maker and incorporate use of a range of methods and axioms to develop insights about what the decision maker should do. In particular, decision analysis models typically use subjective judgments from the decision maker to describe beliefs about the likelihood of events and the desirability of outcomes. In order for human judgments to be improved by the availability of large amounts of data and processing power, it …