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Full-Text Articles in Management Sciences and Quantitative Methods
Leveraging Marketing Resources To Strengthen Stakeholder Company Identification, Mark David Groza
Leveraging Marketing Resources To Strengthen Stakeholder Company Identification, Mark David Groza
Open Access Dissertations
Channel relationships, market knowledge, strategic partnerships and brand equity are examples of marketing resources which firms can possess. Marketing resources are especially valuable when they are properly leveraged by agents of the firm (Srivastava, Fahey, and Christensen 2001). This dissertation examines how one marketing resource - corporate sponsorships - can be leveraged by companies to enhance financial performance. Based on the tenets of social identity theory (Tajfel and Turner 1985), two conceptual models are developed which propose corporate sponsorship can develop the attractiveness of a company's identity and thus enhance levels of company identification among salespeople (Study 1) and customers …
Topics In Multivariate Time Series Analysis: Statistical Control, Dimension Reduction Visualization And Their Business Applications, Xuan Huang
Open Access Dissertations
Most business processes are, by nature, multivariate and autocorrelated. High-dimensionality is rooted in processes where more than one variable is considered simultaneously to provide a more comprehensive picture. Time series models are preferable to an independently identically distributed (I.I.D.) model because they capture the fact that many processes have a memory of their past. Examples of multivariate autocorrelation can be found in processes in the business fields such as Operations Management, Finance and Marketing. The topic of statistical control is most relevant to Quality Management. While both multivariate I.I.D. processes and univariate autocorrelated processes have received much attention in the …