Management Sciences and Quantitative Methods Commons^™

Mapping The Terrain: An Indonesian Business Perspective Of The Asean Economic Community, Marko S. Hermawan, Lena Choong

The South East Asian Journal of Management

Research Aims - This paper focuses on the institutions that the ASEAN Economic Community (AEC) project will affect. By employing institutional logics theory, this study scrutinizes academics and business practitioners as institutions and the cultural context embedded within them. Methodology - A mixed method of newspaper data analysis and semi-structured interviews was used to obtain comprehensive data from both sources. Research findings - The findings suggest a definite orientation gap between business practitioners, associations, and academics—the three groups have less information and contributions compared with the government and association influences. This study concludes that more participation is needed from these …