Management Sciences and Quantitative Methods Commons^™

Hazard Perception And Demand For Insurance Among Selected Motorcyclists In Lagos, Nigeria, Adeleke Ismaila, Olowokudejo Folake Feyisayo, Sunday Stephen Ajemunigbohun

The South East Asian Journal of Management

This study examines hazard perception effects on the demand for insurance with special focus on motorcycle riders in Lagos state. For this purpose, the researchers have been able to examine selected hazard perception determinants and their effects on the insuring attitude and desire of motorcycle riders. An explanatory research design was employed and a convenience sampling type of the nonprobability sampling technique was adopted. Data was gathered by interviews conducted at motorcycle parks along the Lagos-Badagry expressway. The sample consisted of 126 respondents made up of commercial motorcycle riders within the sample areas. Data collected was analysed using multiple regression …