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Factors Influence On Success Mass Customization, Wai Kwan (Elaine) Lau
Factors Influence On Success Mass Customization, Wai Kwan (Elaine) Lau
Accounting Faculty Research
This paper summarizes the common elements of mass customization (MC). It argues that MC should be viewed as a manufacturing management system that synergizes and integrates all the elements. Then, three factors, customer, technology, and organizational factors are identified. The moderating effects between implemented MC and improved performance are discussed.