Management Sciences and Quantitative Methods Commons^™

Order Matters: How Altering The Sequence Of Performance Events Shapes Perceived Quality Formation, Owen Parker, Ke Gong, Rachel Mui, Varkey K. Titus Jr., Jiancheng Du, Gyebi Kwarteng

Department of Management: Faculty Publications

Reputation research often employs rankings which combine both the prominence and perceived quality dimensions of reputation. Though this approach has merit, it neglects nuances in the formation of perceived firm quality – i.e., how stakeholders perceive a firm’s capabilities. Since perceptions are influenced by how information is presented, we posit that the patterns of a firm’s performances – their order and interval – explain variance in perceived quality beyond valence (absolute performance level), alone. We employ two experiments and an archival study to manipulate product ratings and collect perceived quality scores (experimentally), and use trajectory of performance outcomes to predict …