Management Sciences and Quantitative Methods Commons^™

Planting And Harvesting Innovation - An Analysis Of Samsung Electronics, Seung Hoon Jang, Sang M. Lee, Taewan Kim, Donghyun Choi

Department of Management: Faculty Publications

This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value over a long time period. Without proper management of the process of planting and harvesting innovation, firms with limited resources may not be successful in launching innovative new products to seize a momentum in high tech industries. To examine this issue, the case of Samsung Electronics (SE), now an electronics giant originated from a former developing country, …