Management Sciences and Quantitative Methods Commons^™

Diffusion Of Innovation: Customer Relationship Management Adoption In Supply Chain Organizations, Vicky Ching Gu, Marc J. Schniederjans, Qing Cao

Department of Management: Faculty Publications

The successful diffusion of innovations in rapidly changing supply chain technological environments is essential to support operations and supply chain management functions. In this paper we conceptualize and develop a framework for research into the diffusion of innovations in organizations pertaining to software adoption in supply chain management. Incorporating Task-Technology Fit theory with a network externalities model, we develop a novel approach in customer relations management (CRM) software adoption. An empirical study using Partial Least Squares (PLS) on data from US supply chain managers is utilized to confirm the usability of the proposed framework as well as confirming the efficacy …