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Marketing Strategies Of Small Traditional Travel Agencies In A Technology-Driven World, Charice Hayes Jan 2016

Marketing Strategies Of Small Traditional Travel Agencies In A Technology-Driven World, Charice Hayes

Walden Dissertations and Doctoral Studies

In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, …

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The Great Recession And Its Effect On Small Businesses And Unemployment Rates, Alyssa Sharples May 2011

The Great Recession And Its Effect On Small Businesses And Unemployment Rates, Alyssa Sharples

Honors Theses

The 2007 financial crisis, otherwise known as the "Great Recession," has impacted the economy tremendously in the past three years. Businesses have been drastically impacted, as have the lives of workers in the United States. Many articles have been published about different aspects of the recession. One question that has not been completely addressed is how the Great Recession has affected small businesses and unemployment rates. The reason for addressing these two topics is because they are closely related to one another. Small business owners are reporting that there has been a decline in sales. Consumers are not willing to …

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