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Full-Text Articles in Management Sciences and Quantitative Methods
The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar
The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar
The South East Asian Journal of Management
Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention, and the effect of switching intention on the switching behaviour of Generation Z e-wallet customers.
Design/Methodology/Approach: There were 262 respondents, using non-probability sampling with the purposive sampling method. The data analysis technique used is descriptive analysis and SEM-PLS.
Research Findings: The results of this study indicate that the push effects do not affect switching intention. …