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Full-Text Articles in Management Sciences and Quantitative Methods

The Mediation Effect Of Trusting Beliefs On The Relationship Between Expectation-Confirmation And Satisfaction With The Usage Of Online Product Recommendation, Muhammad Ashraft, Noor Ismawati Jaafart, Ainin Sulaiman Apr 2016

The Mediation Effect Of Trusting Beliefs On The Relationship Between Expectation-Confirmation And Satisfaction With The Usage Of Online Product Recommendation, Muhammad Ashraft, Noor Ismawati Jaafart, Ainin Sulaiman

The South East Asian Journal of Management

Online Product Recommendations (OPRs) are increasingly available to online customers as a value-added self-service in evaluating and choosing a product. Research has highlighted several advantages that customers can gain from using OPRs. However, the realization of these advantages depends on whether and to what extent customers embrace and fully utilise them. The relatively low OPR usage rate indicates that customers have not yet developed trust in OPRs’ performance. Past studies also have established that satisfaction is a valid measure of system performance and a consistent significant determinant of users’ continuous system usage. Therefore, this study aimed to examine the mediation …


Achieving Value Co-Creation In It Outsourcing, Szu-Yuan Sun, Li-Shan Chen Jan 2016

Achieving Value Co-Creation In It Outsourcing, Szu-Yuan Sun, Li-Shan Chen

Journal of International Technology and Information Management

Over the past few decades, information technology outsourcing has become a widely used and researched means for enterprises to enhance their performance. As future collaboration is the most desirable outcome between enterprises and IT outsourcing vendors, the purpose of this study is to construct a new model to examine: 1) whether information technology outsourcing satisfaction impact future collaboration, 2) whether value co-creation impact outsourcing satisfaction, 3)which factors influence value co-creation, and 4) whether trust influence enterprises’ commitments. This research assumes that: 1) trust predicts enterprises’ commitments; 2) customer orientation and participation, service quality, communication culture, and enterprises’ commitment predicts value …