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Full-Text Articles in Management Sciences and Quantitative Methods
Facebook Use Among African American And Hispanic Students: An Exploratory Investigation Of Perceived Academic Impact, Sathasivam Mathiyalakan, Sharon D. White, Jorge O. Brusa
Facebook Use Among African American And Hispanic Students: An Exploratory Investigation Of Perceived Academic Impact, Sathasivam Mathiyalakan, Sharon D. White, Jorge O. Brusa
Journal of International Technology and Information Management
Facebook is one of the world’s leading social networking sites. It is pervasive in students’ lives and can impact their academic careers in a variety of ways. However, little research exists evaluating the use of Facebook in minority academic settings. An early step in this direction is to gain an understanding of how different student demographic groups use Facebook. An interest in further assessment of Facebook’s role in diverse segments of academia motivates the collection and analysis of Facebook-related data from minority serving institutions such as Historically Black Colleges or Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This study presents …
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
The African Journal of Information Systems
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …