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Full-Text Articles in Management Sciences and Quantitative Methods
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Undergraduate Student Research Internships Conference
A reflection on the future of sustainability in business as it pertains to Ivey Publishing's case collection and the coding system developed through the USRI program.
Contingency Planning Amidst A Pandemic, Natalie C. Belford
Contingency Planning Amidst A Pandemic, Natalie C. Belford
KSU Proceedings on Cybersecurity Education, Research and Practice
Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Getting What You Want: A Compelling, Reusable, One-Page Message., Martin A. Draper, Betsy B. Draper
Academic Chairpersons Conference Proceedings
Using examples from planning and evaluation, government and business models, presenters will share tactics and strategies for simple, concise communications on important issues. Participants will practice by developing a one-page position paper, briefing paper or decision memo.
Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian
Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian
KSU Proceedings on Cybersecurity Education, Research and Practice
Social media has profoundly changed how we interact with one another and the world around us. Recent research indicates that more and more people are using social media sites such as Facebook and Twitter for a significant portion of their day for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves. However, social media has also caused some problems. One of the problems is called social media cyberbullying which has developed over time as new social media technologies have developed over time. Social media cyberbullying has received increasing attention in recent years as …
Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long
Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long
Atlantic Marketing Association Proceedings
As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …
Usability Testing To Enhance User Experience: The Catquest Usability Study, Aaron Nichols, Amber Billey, Alice Stokes, Peter Spitzform, Catherine Mundy
Usability Testing To Enhance User Experience: The Catquest Usability Study, Aaron Nichols, Amber Billey, Alice Stokes, Peter Spitzform, Catherine Mundy
UVM Libraries Conference Day
After implementing the discovery tool Primo (eventually renamed CATQuest), the UVM Libraries conducted a usability test to understand how our users approach using this tool without instruction, to discover patterns in searching behavior, and to uncover how compatible Primo is with user search behavior. This presentation will demonstrate the design and implementation of the usability study, as well as reveal some surprising results.
06. Management, University Of Central Oklahoma
06. Management, University Of Central Oklahoma
Oklahoma Research Day Abstracts
No abstract provided.