Management Sciences and Quantitative Methods Commons^™

Modeling Large-Scale Cross Effect In Co-Purchase Incidence: Comparing Artificial Neural Network Techniques And Multivariate Probit Modeling, Zhiguo Yang

Theses and Dissertations--Business Administration

This dissertation examines cross-category effects in consumer purchases from the big data and analytics perspectives. It uses data from Nielsen Consumer Panel and Scanner databases for its investigations. With big data analytics it becomes possible to examine the cross effects of many product categories on each other. The number of categories whose cross effects are studied is called category scale or just scale in this dissertation. The larger the category scale the higher the number of categories whose cross effects are studied. This dissertation extends research on models of cross effects by (1) examining the performance of MVP model across …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …