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Strategies Independent Coffee Shop Owners Require To Survive Beyond Five Years, Bruce Higdon
Strategies Independent Coffee Shop Owners Require To Survive Beyond Five Years, Bruce Higdon
Walden Dissertations and Doctoral Studies
Successful independent coffee shop owners in Washington struggle to compete with the larger coffee shop chains. The purpose of this qualitative multiple case study was to investigate what strategies owners of independent coffee shops in Washington use to survive beyond the first 5 years. Five independent coffee shop owners in Washington participated in the study and shared their practices and observations. Systems theory directed the study exploring the perspectives of successful independent coffee shop owners in Washington. Using communication skills and personal availability to answer questions and remain in contact throughout the research process built a rapport with participants. Data …
The First 4 Years: A Small Business Sustainability Study, Iris Ann Cooper
The First 4 Years: A Small Business Sustainability Study, Iris Ann Cooper
Walden Dissertations and Doctoral Studies
Small businesses create most of the new jobs in the world, yet more than half fail before the 5th year. Small businesses contribute to the economy by originating new products and services, yet they often lack the strategies to overcome the challenges of the beginning years. When businesses fail, the community wanes from unemployment, poverty, crime, and other social dilemmas. The purpose of this single case study was to explore small business strategies for sustainability beyond Year 4, specifically in a single independent operating Ohio restaurant owner with less than 500 employees. The conceptual framework was Schumpeter's theory of the …