Management Information Systems Commons^™

Immersive Systems And User Engagement Through Neurois Lens, Ali Balapour

Graduate Theses and Dissertations

Immersive systems (e.g., Virtual Reality) are at the forefront of the next generation of innovative technologies. Recent technological advancements have made them viable for businesses and individuals to adopt. For example, some realtors now offer virtual house tours in the absence of walk-ins. The concept of “immersion” is at the heart of these technologies. However, despite the fact that this concept has been studied for almost three decades, our understanding remains weak and inconsistent. Specifically, there remains a lack of consensus on what it is, its antecedents, and how it should be measured.

This dissertation includes two essays. In Essay …