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Full-Text Articles in Management Information Systems
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
College of Business: Dissertations, Theses, and Student Research
Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston
Research Collection School Of Computing and Information Systems
Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …
Switching Costs And Loyalty: Understanding How Trust Moderates Online Consumers’ Ties To Merchants, Michelle Carter, Richard Klein, Jason B. Thatcher, Ryan Wright
Switching Costs And Loyalty: Understanding How Trust Moderates Online Consumers’ Ties To Merchants, Michelle Carter, Richard Klein, Jason B. Thatcher, Ryan Wright
Jason Bennett Thatcher
Information technology has transformed how travelers interact with travel service providers. Due to fierce competition in the online air travel industry, e-ticketing services have focused attention on fostering customer loyalty. This is an important strategy because, in general, initial transactions with new customers are less profitable than transactions with existing customers. Drawing on research on customer loyalty, switching costs, and trust, this study develops, and proposes an empirical test, for a model incorporating trust as a moderator of the relationship between switching costs and online customer loyalty. We propose that in the presence of high customer trust, e-businesses should have …