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Full-Text Articles in Management Information Systems
Designing Motorcycles Via The Web: Improved Aesthetics And Consumer Preference, Michael Gene Hilgers, Hong Sheng, Richard H. Hall
Designing Motorcycles Via The Web: Improved Aesthetics And Consumer Preference, Michael Gene Hilgers, Hong Sheng, Richard H. Hall
Business and Information Technology Faculty Research & Creative Works
The Purpose of This Research Was to Examine How Manipulation of the Aesthetic Appeal of a Motorcycle's Image on a Web Page Might Elucidate Trends in Consumer Preference. to This End, Website Visitors Were Encouraged to Reconfigure a Blueprint of Motorcycle to Make It More Appealing. These Alterations to its Confirmation Were Analyzed to Identify Patterns of Preference that Were Then Compared to the Marketplace in General. It Was Observed that Aesthetic Preferences Recognized by the Design Method Were Similar to Trends within the Motorcycle Building/buying Public.
Developing An Assessment Model For Evaluating Software Tools In Education, Vedant Jain, Hong Sheng, Richard H. Hall, Mike (Michael) Gene Hilgers
Developing An Assessment Model For Evaluating Software Tools In Education, Vedant Jain, Hong Sheng, Richard H. Hall, Mike (Michael) Gene Hilgers
Business and Information Technology Faculty Research & Creative Works
This Paper Presents a Research Model to Evaluate the Usability of Computer-Mediated Learning Technology, User Acceptance of the Technology, and the Effect of the Technology on Learning Outcomes. We Also Introduce the Use of Innovative Research Techniques for the Evaluation, Including Eye Tracking and Think-Aloud Protocol. Think-Aloud Protocol Allows Us to Understand a User's State of Mind While He/she is Interacting with the System. Eye Tracking Also Provides Additional Insights into a User's Cognitive State While using the System. Both Qualitative and Quantitative Data Can Be Collected Following the Research Model, Thus Providing More In-Depth Understanding on the Effect of …
Hospitality Marketing Mix And Service Marketing Principles, David Bojanic
Hospitality Marketing Mix And Service Marketing Principles, David Bojanic
Business and Information Technology Faculty Research & Creative Works
The Concept of Marketing is based on the Premise that Firms Should Determine Consumer Wants and Needs Before Designing Products and Services. This Consumer-Orientation Results in Greater Demand for a Firm's Products and Services and Higher Levels of Customer Satisfaction after the Purchase. Marriott International Followed This Approach in Developing their Courtyard and Residence Inns Hotels. for Example, the Courtyard Concept is Supposed to Attract Business Travelers and Transient Customers Who Do Not Really Like Staying at Hotels (Wind Et Al, 1992; Hart, 1986). the Researchers Recruited Individuals for Focus Groups Representing These Two Market Segments to Determine the Hotel …