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Articles 1 - 6 of 6
Full-Text Articles in Management Information Systems
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumption, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumption, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers’ responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
Crisis In American Information Systems Education: Innovations To Address The Threat Of Offshoring, Kate Kaiser, Erran Carmel, Michael Gallivan, Monica Adya, Arkulgud Ramprasad, Amar Gupta
Crisis In American Information Systems Education: Innovations To Address The Threat Of Offshoring, Kate Kaiser, Erran Carmel, Michael Gallivan, Monica Adya, Arkulgud Ramprasad, Amar Gupta
Monica Adya
Our classrooms are nearly empty. The job prospects for our graduates are bleak. Offshoring is reconfiguring the American information technology industry. What are we to do? After years of unprecedented growth, demand, and skill shortages, IT faculty find themselves in a new environment. As a short- term solution, some faculty are scrambling to develop and redesign courses. This is not enough and will not sustain the fundamental shifts needed in a global economy. How can individual faculty, Information Systems departments, and schools respond to survive the rapidly changing landscape? The situation calls for innovations in academic delivery. Academics must serve …
Detailed Online Quizzes: Facilitating Holistic, Integrated Learning Experience In Operations Management, Rahul Kale, Saurabh Gupta, Paul Fadil
Detailed Online Quizzes: Facilitating Holistic, Integrated Learning Experience In Operations Management, Rahul Kale, Saurabh Gupta, Paul Fadil
Saurabh Gupta
Curriculum research in business schools points out that operations management (OM) is one of the more challenging courses to teach. Instructors have always struggled to enhance the student learning experience in OM courses. This article illustrates the development and utilisation of detailed online quizzes in a core OM undergraduate course and demonstrates its potential to achieve higher levels of student learning by mapping the quiz questions to the Bloom's taxonomy. The authors' argue that such quizzes lead to enhanced student performance and a more fulfilling course experience. To substantiate this position, the results of a quasi-experiment which test student perceptions …
The Influence Of Culture And Demography On Classroom Participation: Integrating Technology Into The Pedagogical Paradigm, Saurabh Gupta, Paul Fadil, Rahul Kale
The Influence Of Culture And Demography On Classroom Participation: Integrating Technology Into The Pedagogical Paradigm, Saurabh Gupta, Paul Fadil, Rahul Kale
Saurabh Gupta
This paper explores how technology can overcome the negative influences of cultural and demographical differences on classroom participation. The authors propose a theoretically-based, pedagogical paradigm which illustrates how barriers erected by cultural and demographic differences in the classroom can be overcome by utilizing advanced information technology. Finally the influences of classroom participation on various learning objectives are reviewed, propositions are derived from the model, and future research directions are discussed.
Applying Systems Thinking To Knowledge Management Systems: The Case Of Pratt-Whitney Rocketdyne, M. Chun, K. Sohn, Priscilla Arling, N. Granados
Applying Systems Thinking To Knowledge Management Systems: The Case Of Pratt-Whitney Rocketdyne, M. Chun, K. Sohn, Priscilla Arling, N. Granados
Priscilla Arling
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can locate the article at your local library.
A Meta-Theory For Understanding Systems Within Socio-Technical Systems, Robert Bostrom, Saurabh Gupta, Dominic Thomas
A Meta-Theory For Understanding Systems Within Socio-Technical Systems, Robert Bostrom, Saurabh Gupta, Dominic Thomas
Saurabh Gupta
Information systems (IS) research often attempts to examine and explain how technology leads to outcomes through usage of IS. Although extensive research in this area has resulted in a significant number of theories, limited work has been done on integrating these theories. This paper presents adaptive structuration theory (AST) as a meta-theory for examining IS within an organizational context. The two main contributions of the paper are an understanding of meta-theory’s role in IS and building a case for using AST as a meta-theory to (1) provide an overarching perspective for understanding and integrating existing literature and theories, (2) provide …