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Management Information Systems Commons

Open Access. Powered by Scholars. Published by Universities.®

2009

Marketing

Ujwal Kayande

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Full-Text Articles in Management Information Systems

How Incorporating Feedback Mechanisms In A Dss Affects Dss Evaluations, Ujwal Kayande, Arnaud De Bruyn, Gary Lilien, Arvind Rangaswamy, Gerrit Van Bruggen Dec 2008

How Incorporating Feedback Mechanisms In A Dss Affects Dss Evaluations, Ujwal Kayande, Arnaud De Bruyn, Gary Lilien, Arvind Rangaswamy, Gerrit Van Bruggen

Ujwal Kayande

Model-based decision support systems (DSS) improve performance in many contexts that are data-rich, uncertain, and require repetitive decisions. But such DSS are often not designed to help users understand and internalize the underlying factors driving DSS recommendations. Users then feel uncertain about DSS recommendations, leading them to possibly avoid using the system. We argue that a DSS must be designed to induce an alignment of a decision maker’s mental model with the decision model embedded in the DSS. Such an alignment requires effort from the decision maker and guidance from the DSS. We experimentally evaluate two DSS design characteristics that …