Open Access. Powered by Scholars. Published by Universities.®
Management Information Systems Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Management Information Systems
Re-Examining The Unified Theory Of Acceptance And Use Of Technology (Utaut): Towards A Revised Theoretical Model, Anand Jeyaraj, Yogesh K. Dwivedi, Nripendra P. Rana, Marc Clement, Michael D. Williams
Re-Examining The Unified Theory Of Acceptance And Use Of Technology (Utaut): Towards A Revised Theoretical Model, Anand Jeyaraj, Yogesh K. Dwivedi, Nripendra P. Rana, Marc Clement, Michael D. Williams
ISSCM Faculty Publications
Based on a critical review of the Unified Theory of Acceptance and Use of Technology (UTAUT), this study first formalized an alternative theoretical model for explaining the acceptance and use of information system (IS) and information technology (IT) innovations. The revised theoretical model was then empirically examined using a combination of meta-analysis and structural equation modelling (MASEM) techniques. The meta-analysis was based on 1600 observations on 21 relationships coded from 162 prior studies on IS/IT acceptance and use. The SEM analysis showed that attitude: was central to behavioural intentions and usage behaviours, partially mediated the effects of exogenous constructs on …
Vodcast Impact On Students' Attitudes And Behavioral Intentions, Bela Florenthal, Priscilla Arling, Deborah Skinner, Kathryn King
Vodcast Impact On Students' Attitudes And Behavioral Intentions, Bela Florenthal, Priscilla Arling, Deborah Skinner, Kathryn King
Scholarship and Professional Work - Business
Purpose: This paper uses structural equation modeling to assess the effectiveness of Vodcasts (video podcasts) as part of a university’s communication strategy with prospective students. Design/methodology/approach: Three theoretical models were tested using a structural equation model. Findings: We find that perceived informativeness, credibility, and irritation of the advertising are directly related to the value of the Vodcast advertising. However of those three factors, only the informativeness is directly related to the intent to take further action toward enrollment. In addition, while prior work has suggested that perceived entertainment of advertising positively influences its perceived value, we find that for these …