Management Information Systems Commons^™

Information Delivery, User Decision Approach, And Choice Environment: Examining The Effectiveness Of Non-Compensatory And Customization-Based Online Decision Support., Malgorzata Kolotylo

FIU Electronic Theses and Dissertations

Decision support research has largely focused on the mechanics of tool design, with less attention paid to the way the alternatives are presented to the user - that is, the format of the output, how the decision tool design can play a role in it, and the output content (characteristics). Furthermore, little research has examined specific decision contexts and user’s cognitive aspects pertinent to the choice task, and their role during an online purchase. This study addresses these issues by investigating the impact of output format and content of a non-compensatory (NC) tool and a customization-based tool on user’s decision …