Open Access. Powered by Scholars. Published by Universities.®
Management Information Systems Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Management Information Systems
Visual Packaging And Perceived Emotional Value: A Study On Islamic Branded Cosmetics, Desny Sekartanti Putri Prabowo, Hendy Mustiko Aji
Visual Packaging And Perceived Emotional Value: A Study On Islamic Branded Cosmetics, Desny Sekartanti Putri Prabowo, Hendy Mustiko Aji
The South East Asian Journal of Management
Research Aims: This study aims to examine the effect of visual packaging and perceived emotional value on purchase intention of Islamic-branded cosmetics. Design/Methodology/Approach: The data were collected from an online survey of selected respondents. By using the purposive sampling technique, the respondents were limited to those who knew of or have used Islamic-branded cosmetics. The data were analysed using the PLS-SEM method. Research Findings: Altogether, this study's sample comprised 257 respondents and found that visual packaging of Islamic-branded cosmetics positively affects perceived emotional value and attitude. However, the results also indicate that visual packaging exerts no significant effect on purchase …
Religion, Attitude, And Entrepreneurship Intention In Indonesia, Liyu Adhi Kasari Sulung, Niken Iwani Surya Putri, Muhammad Miqdad Robbani, Kirana Rukmayuninda Ririh
Religion, Attitude, And Entrepreneurship Intention In Indonesia, Liyu Adhi Kasari Sulung, Niken Iwani Surya Putri, Muhammad Miqdad Robbani, Kirana Rukmayuninda Ririh
The South East Asian Journal of Management
Research Aims: The present research investigates the relationships among behavioural belief, attitude toward entrepreneurship, religiosity, and entrepreneurial intention in Indonesia. Design/methodology/approach: We use a structural equation model supported by LISREL 8.80 to analyse a sample of 146 owners of micro and small enterprises. Research Findings: We found new results to add to the entrepreneurship literature regarding the relationship between religiosity and entrepreneurship. Although religiosity has been mostly discussed in previous research as a moderator, this study found that religiosity also has a strong direct relationship to entrepreneurial intention. Further, most of the independent variables also show a significant influence on …