Management Information Systems Commons^™

Understanding The Role Of Social Media Marketing And Technology Adoption Model In Shaping Customer Adoption Of Digital Banking, Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus

The South East Asian Journal of Management

Research Aims: The present research aims to investigate factors that significantly influence customers’ behavioural intention to use digital banking products. Following prior work on social media marketing and the influence of conglomerate group benefits, in addition to providing a comprehensive understanding, the research incorporates three established theories: the Theory of Planned Behaviour, the Technology Acceptance Model, and the Unified Theory of Acceptance and Use of Technology.

Design/Methodology/Approach: The sample consists of current Allo Bank users. Data collection involved convenience sampling and a self-administered online questionnaire filled out by 262 respondents in Jakarta, Indonesia. The data analysis technique used was SEM …

The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar

The South East Asian Journal of Management

Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention, and the effect of switching intention on the switching behaviour of Generation Z e-wallet customers.

Design/Methodology/Approach: There were 262 respondents, using non-probability sampling with the purposive sampling method. The data analysis technique used is descriptive analysis and SEM-PLS.

Research Findings: The results of this study indicate that the push effects do not affect switching intention. …

Organizational Inertia, Digital Capabilities, Digital Transformation, And Firm Competencies, Adhi Ari Utomo, Mira Maulida, Soebowo Musa

The South East Asian Journal of Management

Research Aims: This research aims to investigate the impact of organizational inertia on digital capabilities and digital transformation to optimize firm competencies.

Design/Methodology/Approach: The dataset was produced through a quantitative survey of 125 firms in Indonesia using the Structural Equation Model (SEM) to analyse the data.

Research Findings: The results of this study indicate that organizational inertia indirectly impacts firm competencies through digital capabilities and digital transformation. Organizational inertia impacts digital capabilities, not digital transformation, whereas digital capabilities impact digital transformation and a firm’s competencies.

Theoretical Contribution/Originality: This study contributes to the literatures on organizational behaviour and strategic management by …