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The Influence Of Socioeconomic Factors To The Use Of Mobile Phones In The Agricultural Sector Of Tanzania, Edison Wazoel Lubua Dr, Michael E. Kyobe Prof.

The African Journal of Information Systems

This study determined the influence of socioeconomic factors to the adoption of mobile phones in the farming community of Tanzania. Currently, a series of well-established models (such as the TAM, UTAUT and the Social Capital Model) provide inadequate consideration toward socioeconomic factors, by ignoring them, or putting them under the same cluster, regardless of their differences in impacting the technology use. Methodologically, a survey strategy was adopted, with a sample of 116 respondents. The study involved farmers along the Pangani River Basin, found in Kilimanjaro and Tanga Regions of Tanzania. Data was analyzed using advanced quantitative methods such as the …