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Offering Rss Feeds: Does It Help To Gain Competitive Advantage?, Dan Ma
Offering Rss Feeds: Does It Help To Gain Competitive Advantage?, Dan Ma
Research Collection School Of Computing and Information Systems
Nowadays, many Websites have adopted the really simple syndication (RSS) technology to deliver online content to visitors. In this paper, I build an analytical model to examine how the offering of RSS feeds impact the number of visitors, total traffic load, and profit of Websites in a competitive setting. I show that although RSS can always attract more visitors, it may reduce the Website's profit. Interestingly, in a competitive market there are cases that the RSS feeds hurt the offering Website but benefit the competing Website instead. The conditions under which these will happen are derived. I also study the …