Management Information Systems Commons^™

The Influence Of Cognitive Trust And Familiarity On Adoption And Continued Use Of Smartphones: An Empirical Analysis, Efosa C. Idemudia, Mahesh S. Raisinghani

Journal of International Technology and Information Management

In the information-driven and application rich environment of smartphones, power is closer to the user than ever before and it has the potential of helping them become more effective and efficient. Smartphones have become increasingly important for companies to create strategic opportunities and competitive advantage by adding value for its stakeholders and improving efficiency. Technological advances in smartphones have led to increased mobile applications and implications for theory and practice since they create strategic opportunities and competitive advantage by adding value for customers and improving efficiency through the use of mobile technologies. Understanding the factors that influence the continuance in …