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Full-Text Articles in Management Information Systems
Value Blueprint And Service Design Space For Facilitating Value Creation, Steven Alter
Value Blueprint And Service Design Space For Facilitating Value Creation, Steven Alter
Business Analytics and Information Systems
A new operational perspective on fundamental concepts related to customers, service, and value differs from service-dominant logic in its approach to service systems, value creation, value co-creation, service interactions, value facilitation, and value constellations. This perspective leads to two new tools for supporting service system design: 1) A “value blueprint” uses a swimlane representation to identify where value creation occurs, recognizing that parts of value creation may occur long after service providers have produced their contributions to customer value. 2) A multidimensional design space for value facilitation identifies design dimensions that can be used for characterizing current or proposed approaches …
Challenges For Service Science, Steven Alter
Challenges For Service Science, Steven Alter
Business Analytics and Information Systems
Service science is still in a formative stage, with many basic ideas still in flux and significant disagreements about definitions and implications of basic concepts. This paper suggests directions for progress in relation to eight problematic areas within service science. It uses five typical medical services to question typical definitions of service and service system. It suggests that service science should not privilege servitizing over productizing; that a series of design dimensions whose end-points are often associated with products or with services are more useful than yes/no distinctions between products and services; that the concept of "the customer" should be …