Management Information Systems Commons^™

The Impact Of A Secondary Market On A Consumer's Intention To Buy New Video Games, Nicole Forsgen-Velasquez

Data Analytics & Information Systems Faculty Publications

The secondary market for video game purchases is a multi-billion dollar industry that some believe is unfair to video game developers. Using the Theory of Reasoned Action (TRA), we investigated user attitudes and subjective norms and their affect on a consumer’s intention to buy new video games. While TRA has been used to study purchase intentions of material goods and digital goods, our study extends this work to investigate video games, which have both a physical and digital component. Based on a survey of 118 undergraduate students, two of the hypothesized relationships are significant predictors of intention to purchase: previous …