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Full-Text Articles in Management Information Systems
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Perspectives@SMU
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns
10 Things Managers Can Do To Survive Digital Disruption, Singapore Management University
10 Things Managers Can Do To Survive Digital Disruption, Singapore Management University
Perspectives@SMU
Don't be a sitting duck. Respond to changes in markets with practical strategies