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Management Information Systems Commons™
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Full-Text Articles in Management Information Systems
Exploring Factors Affecting Social E-Commerce Service Adoption: The Case Of Facebook Gifts, Stanislav Mamonov, Raquel Benbunan-Fich
Exploring Factors Affecting Social E-Commerce Service Adoption: The Case Of Facebook Gifts, Stanislav Mamonov, Raquel Benbunan-Fich
Department of Information Management and Business Analytics Faculty Scholarship and Creative Works
Although social commerce is an important trend in practice, relatively few research studies have explored the impact of social commerce innovations launched within social networking sites. The deployment of a gift-giving service within a social networking site provides a unique opportunity to study the intersection of technological innovations and social norms and its potential to generate new revenue for ecommerce sites. Using Facebook Gifts as a real-world context for the study, we explore the factor structure of salient user beliefs influencing usage intention, and examine the relationships between beliefs and intention to use the service in a broader nomological network. …
The Role Of The Sense Of Community In The Sustainability Of Social Network Sites, Stanislav Mamonov, Marios Koufaris, Raquel Benbunan-Fich
The Role Of The Sense Of Community In The Sustainability Of Social Network Sites, Stanislav Mamonov, Marios Koufaris, Raquel Benbunan-Fich
Department of Information Management and Business Analytics Faculty Scholarship and Creative Works
ABSTRACT: The evolution of information technologies enables new forms of communication and facilitates the emergence of different types of virtual communities, such as social networks. While some social network services have succeeded, others have failed. Understanding the factors that affect the sustainability of social network sites is important for both research and practice. We draw on the sense of community theory to develop a nomological framework of antecedents and consequences associated with sense of community in social network sites. We evaluate the framework with a survey of 506 Facebook users. We find that sense of community has a strong effect …