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Management Information Systems Commons

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Full-Text Articles in Management Information Systems

Hospitality Marketing Mix And Service Marketing Principles, David Bojanic Nov 2009

Hospitality Marketing Mix And Service Marketing Principles, David Bojanic

Business and Information Technology Faculty Research & Creative Works

The Concept of Marketing is based on the Premise that Firms Should Determine Consumer Wants and Needs Before Designing Products and Services. This Consumer-Orientation Results in Greater Demand for a Firm's Products and Services and Higher Levels of Customer Satisfaction after the Purchase. Marriott International Followed This Approach in Developing their Courtyard and Residence Inns Hotels. for Example, the Courtyard Concept is Supposed to Attract Business Travelers and Transient Customers Who Do Not Really Like Staying at Hotels (Wind Et Al, 1992; Hart, 1986). the Researchers Recruited Individuals for Focus Groups Representing These Two Market Segments to Determine the Hotel …


An Empirical Study On The Benefit Of Split Loads With The Pickup And Delivery Problem, Maciek Nowak, Chelsea C. White, Ozlem Ergun Nov 2009

An Empirical Study On The Benefit Of Split Loads With The Pickup And Delivery Problem, Maciek Nowak, Chelsea C. White, Ozlem Ergun

Information Systems and Operations Management: Faculty Publications & Other Works

Splitting loads such that the delivery of certain loads is completed in multiple trips rather than one trip has show to have benefit for both the classic Vehicle Routing Problem and the Pickup and Delivery Problem. However, the magnitude of the benefit may be affected by various problem characteristics. In this paper, we characterize those real world environments in which split loads are most likely to be beneficial. Based on practitioner interest, we determine how the benefit is affected by the mean load size and variance, number of origins relative to the number of destinations, the percentage of origin-destination pairs …


An Automation Algorithm For Harvesting Capital Market Information From The Web, Pankaj Agrrawal Jan 2009

An Automation Algorithm For Harvesting Capital Market Information From The Web, Pankaj Agrrawal

Finance Faculty Scholarship

The purpose of this paper is to develop an algorithm to harvest user specified information on finance portals and compile it into machine‐readable datasets for quantitative analysis. The Visual Basic macro language in Microsoft Excel is applied to develop code that is not constrained by the single‐query function of Excel. The core of the algorithm is built around the splitting of the URL connector line and the placement of a continuously updating variable into which are looped as many tickers as there are in the input list. The output is then written to non‐overlapping cells. Numerical information placed on major …